Why INT3RP INC?
Why does your clinic, office, conference room, or AI laboratory need INT3RP and its teams of consultants (mostly PhD semioticians and professors)? Frankly, the meaning of a patient's symptoms, of an MRI image, of the visual images that researchers "feed" to neural networks and those networks' verbal outputs, of a legal text, of a planning document, of the scene a police officer comes upon, or a corporate logo is not so much in the signs but in how the signs are INT3RPreted! Power comes from one's controlling the process of interpretation: herein lies "The Power of Perspective." Data show that in nearly all industries, from the legal and medical professions to information technology to urban planning, errors in interpretation are widespread.
Semiotics--as a basis for reducing the rate of errors and inaccuracies in interpretations of all kinds--is a rapidly growing discipline.
The Power of Perspective
INT3RP "All Around"
Semiotics is the science of signs, of codes, of interpretation, of perspective. And, as "the universe is perfused with signs, if not made up entirely of them," as Charles Sanders Peirce writes, then INT3RP is truly "All Around." All professions, businesses, researchers, programs, or agencies can only be successful, therefore, to the extent that they exercise control over the process of interpretation, of coding and decoding the signs that structure their fields. Formal semiotic training allows clinicians, attorneys, forensic experts, planners, cognitive scientists, and executives to control the codes in which they are immersed instead of having the codes control them. Therein lies "The Power of Perspective."
INT3RP INC provides consultants and teams of consultants (mostly PhD semioticians and professors) to help any complex technical or business enterprise--medical, legal, environmental, forensic, IT, AI, marketing and branding--improve on the power and efficiency of what does through the "Power of Perspective." Thus, when you think of INT3RP INC. think: "I can hire a team made up of a virtual Sherlock Holmes and a virtual Robert Langdon!"--that is, of real symbologists or semioticians!